Monthly Archives: August 2013

Social Media Followers = Social Media Dollars

Share your Facebook Business Page 

Share your Facebook Business page with all Friends and Family.
Facebook have options to invite all of your Friends and Family to your Facebook Business page.


Promote on Facebook 

You can find some really cheap Facebook Ad campaigns.


Place Like Buttons on your Website and Blog 

Lisa Christiansen


Timing is Everything 

You want to Post Facebook Status updates at different times of the day. People have different work schedules. Also there are many different time zones in the world as well as in the United States, so you want to reach everyone. I use a Social Media Auto Posters , so I can schedule my Facebook Status updates for when I will be away from the computer.

This saves me a Ton of Time. I can put my Facebook on AutoPilot and focus on other areas of getting Traffic.


Pictures are very important. you want to make your page as personable as possible. I also use my Social Auto image17-SMALL

Poster to post my pictures as well.


Call To Action 
Simply Ask Someone to Like if they Like!!!Lisa Christiansen


Offer Value 

Offer Great content.
Educate your viewers.
Dont only Post Pitches.


Lisa Christiansen



People love to be entertained. They will keep coming back as well as Share your content with others. You can do this by Posting Funny Pictures, Videos, Daily Gossip, Sports Information, etc. Be Creative!!!



Its important to create as much feedback as possible.
Respond to all messages or Pictures you are tagged in.
Ask Questions? ~ Somebody will respond to you.



Like Others Facebook Pages.
Comment on Pictures and Post.


Stay Current 

Post current events.

For more information on how to put your Social Medias on AutoPilot.

I used Site Build It to create

In the News: 101 Great Ways to Enhance Your Career, As featured on ABC News

Screen Shot 2013-08-19 at 8.49.45 AMMichelle Riklan, Brian Tracy, Lisa Christiansen

In such a challenging workforce climate, career enhancement means many different things: procuring that first job, keeping an existing position, returning to the workforce after a long hiatus, riding the waves of unemployment, starting an entrepreneurial venture…

We are fortunate to have so many collaborative authors to share expertise, impart wisdom and entertain us with relative anecdotes. In 101 Great Ways to Enhance Your Career, we have compiled a thoughtful collection of 101 unique chapters from some of the industry s leading experts. Our experts are varied with impressive backgrounds and credentials from previously published authors and television personalities to coaches, business owners and heads of associations. They are all stellar educators who have shared information on topics that are personally relevant and hope to inspire and motivate their readers.

Our mission in bringing to you 101 Great Ways to Enhance Your Career, is that you will find chapters that speak to you on a personal level and can use what you find to enhance your career or someone else’s.

What Can You Learn From this Book?

– You can find your passion and relaunch your career.
– You can network effectively and secure your next position.
– You can create a fabulous resume and sell yourself in a difficult job-market.
– You can identify and act upon opportunities for change.
– You can fuel your own success.
– You can learn the most effective job search strategies.

And so much more! Whether you are seeking answers for yourself or working with a client on career objectives, this book offers solutions, suggestions, advice and support on a wide range of topics including: retirement, business development, career branding, difficult work environments, effective communication, goals, job hunting, leadership resume strategies and telephone interviews. This book is a perfect tool for anyone who is looking to start a career, get ahead in their current position, returning to the workforce, starting their own business or in a role that assists others with career development.

“People Talking About This” On Facebook “like” Page Clarified?

‘People Talking About This’ defined


Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page. Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported. Page owners who know what type of activity increases People Talking About This can improve their Facebook marketing efforts by reaching fans and their friends.

What is ‘People Talking About This?’

People Talking About This is the number of unique users who have created a “story” about a page in a seven-day period. On Facebook, stories are items that display in News Feed. Users create stories when they:

  • like a page
  • post on the page wall
  • like a post
  • comment on a post
  • share a post
  • answer a question
  • RSVP to a page’s event
  • mention the page in a post
  • tag the page in a photo
  • check in at a place
  • share a check-in deal
  • like a check-in deal
  • write a recommendation
  • claim an offer

Whenever a person takes one of these actions, it counts toward People Talking About This. If a user posts a status update about going to a restaurant, that will not affect People Talking About This unless the user uses the @ function to tag the restaurant’s page or checks in to the restaurant from a mobile device. For now, plain text mentions of a topic do not influence People Talking About This, which is meant to indicate how well a page is engaging fans, not simply how popular something is.

Because the metric tracks unique users interacting with a page over a seven-day range, if a fan leaves more than one comment or both likes and shares a post within that time, it adds only one point to People Talking About This. However, the number changes daily so it is important to engage fans consistently to keep this number up.

Anyone visiting a page can see the total People Talking About This on the left side of the page under the number of Likes. Although Likes are counted and displayed in real time, People Talking About This data is typically two days behind. This means the number doesn’t tell admins how many people are talking about their page right now, but how many people directly interacted with the page in some way in the seven days prior to two days ago. It’s no wonder people are having trouble understanding the new metric.

To further complicate things, individual posts also have a People Talking About This count, which only page owners can view. This is the unique number of users who interacted with a post in a way that generated a story, for instance, liking, sharing or commenting on content. When users like specific comments on a post, it does not count toward this total since the action does not generate a News Feed story.

[Update 6/5/12 – Facebook now includes viral shares in pages’ People Talking About This, which means that when fans share a page’s post, any subsequent Likes, comments, or re-shares will be counted in a page’s PTAT. Before this date, actions that users’ friends took on a shared post were not added to PTAT.]

How does ‘People Talking About This’ affect pages?

People Talking About This is an important metric because it emphasizes interactions beyond an initial Facebook Like. Pages that create posts that fans enjoy will benefit. When people interact with pages in ways that generate stories, pages reach an audience beyond their existing fan base. Users benefit, too, from pages providing more relevant content. Pages that have been focused on gaining Likes without an engagement strategy to follow it will suffer from the disparity between the number of Likes and People Talking About This.


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